Articulating Innovation through Idea

Generation, Strategy, and Development

 
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Ideation Genesis was conceived as an idea exploration and development firm, a place where ideas could be born, nurtured, and developed. It has grown to become a consultancy that has added value to products, processed innovation initiatives, launched consumer products, and developed market-ready ideas for a range of clients and companies. Venture-funded firms, start-ups, venture partnerships, product development agencies, and Fortune 500 companies are among those companies that have benefited from our ideas and practices.
How we make a difference:
We innovate at the intersection of business, design, and technology to turn ideas into far-reaching, sustainable propositions. The journey from concept to consumer is undertaken with several tools in hand: we utilize strategic, commercial, and creative principles to develop market-ready ideas and long-term growth opportunities for our clients. In harnessing innovation, we draw on extensive expertise and objectivity to drive revenue growth, increase productivity, generate new products, enhance competitiveness, and implement substantive change for our clients. 

Our innovation processes and strategies provide us with the fuel we need to transform ideas into doable propositions and ultimately real products and services.

From a business perspective: we use business knowledge, processes, research, and tools to analyze the issues and drive solutions. 
From a marketing perspective: we create new consumer insights, new product ideas, new brand positions, and new platforms for growth.
From a strategic-design perspective: we integrate functionality, emotional appeal, and aesthetic conviction.
From a creativity perspective: we utilize creative invention, creative thinking, and a network of services and specialists to nurture and grow ideas.
From a technology perspective: we problem-solve, engineer, package, and develop new and applied technology in advanced product development.
From a systems perspective: we collaborate with our clients and with each other, we integrate across disciplines, we harmonize business functions, and we identify the levers and mechanisms to solve, manage, align, lead, and support innovation initiatives.

Ideation Genesis’s Internal Development Projects
In addition to providing structure for our clients to nurture and grow their ideas, Ideation Genesis has incubated ideas that we’ve developed internally. Many on-going projects are still under wraps—they range from new consumer products to new children’s characters, from futuristic science books to advanced technology scenarios and future electronic devices. Some of the new products we’ve introduced to the world include:

Ecoleaf (www.ecoleaf.com): a green-energy consultancy identifying opportunities and sharing knowledge and insights on renewable energy, greenhouse gases, and the carbon crisis
Rubber Bandits: a rubber band-labeling product to keep you better organized 
MUZZ (www.muzz.com): an e-commerce site featuring individuals who change the world provides interesting fodder on these incredible people as well as links to purchase products associated with them

http://www.ecoleaf.com/http://www.ecoleaf.comhttp://www.muzz.com/http://www.MUZZ.comshapeimage_4_link_0shapeimage_4_link_1shapeimage_4_link_2shapeimage_4_link_3

About Ideation Genesis

Ideation Genesis was conceived as an idea exploration and development firm, a place where ideas could be born, nurtured, and developed. It has grown to become a consultancy that has added value to products, processed innovation initiatives, launched consumer products, and developed market-ready ideas for a range of clients and companies. Venture-funded firms, start-ups, venture partnerships, product development agencies, and Fortune 500 companies are among those companies that have benefited from our ideas and practices.
How we make a difference:
We innovate at the intersection of business, design, and technology to turn ideas into far-reaching, sustainable propositions. The journey from concept to consumer is undertaken with several tools in hand: we utilize strategic, commercial, and creative principles to develop market-ready ideas and long-term growth opportunities for our clients. In harnessing innovation, we draw on extensive expertise and objectivity to drive revenue growth, increase productivity, generate new products, enhance competitiveness, and implement substantive change for our clients. 

Our innovation processes and strategies provide us with the fuel we need to transform ideas into doable propositions and ultimately real products and services.

From a business perspective: we use business knowledge, processes, research, and tools to analyze the issues and drive solutions. 
From a marketing perspective: we create new consumer insights, new product ideas, new brand positions, and new platforms for growth.
From a strategic-design perspective: we integrate functionality, emotional appeal, and aesthetic conviction.
From a creativity perspective: we utilize creative invention, creative thinking, and a network of services and specialists to nurture and grow ideas.
From a technology perspective: we problem-solve, engineer, package, and develop new and applied technology in advanced product development.
From a systems perspective: we collaborate with our clients and with each other, we integrate across disciplines, we harmonize business functions, and we identify the levers and mechanisms to solve, manage, align, lead, and support innovation initiatives.

Ideation Genesis’s Internal Development Projects
In addition to providing structure for our clients to nurture and grow their ideas, Ideation Genesis has incubated ideas that we’ve developed internally. Many on-going projects are still under wraps—they range from new consumer products to new children’s characters, from futuristic science books to advanced technology scenarios and future electronic devices. Some of the new products we’ve introduced to the world include:

Ecoleaf (www.ecoleaf.com): a green-energy consultancy identifying opportunities and sharing knowledge and insights on renewable energy, greenhouse gases, and the carbon crisis
Rubber Bandits: a rubber band-labeling product to keep you better organized 
MUZZ (www.muzz.com): an e-commerce site featuring individuals who change the world provides interesting fodder on these incredible people as well as links to purchase products associated with them

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ARTICLES
The Innovation Economy: the new industrial revolution is coming. Are you prepared to take action?  Read 

Analogy in Innovation: a smart tool to give ideas a higher translation value, clarity, and focus  Read 

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REPORT
The Three Legs of Innovation: the mash-up of key disciplines accelerates idea development  Read 

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METRICS
Actionable Innovation: generating forward momentum with ideas requires effective communication and executive level commitments  Read  

Success with Innovation: the keys to succeeding with ideas and new product development  Read 

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